How to find products to sell on your online store

You are very excited after having learnt about the enormous potential of starting your own ecommerce store but you are not sure as to what to sell online. But you have no idea what you are going to sell. Is this you? Then this article is just for you.

In the real world, newly formed stores who are having the exact same problem get to sell products with the help of people called “wholesalers”. The wholesalers are a kind of intermediate between you, the seller, & the manufacturer of the product. They, of course, work for a small commission for doing the same. Similar to the wholesalers on the internet, there exist many wholesalers online as well.

I use & highly recommend three websites for this purpose.
1.     Worldwide brands
2.     Doba
3.     Simplx

These websites have huge inventory of products that you may want to sell online. You need not go beyond these 3 websites to find products to sell on your online store. Even if you don’t plan to start a web store immediately, it would be a good idea to sign up for one of them so that you will not end up in the waiting list as the inventory may get used up. Nevertheless, you will get whatever products you wish to sell in one of these websites.

Now, after you have signed up for one of these websites, an important thing to decide would be about what kind of products you want to sell. Just ask yourself, "what do I want to sell online?". The good thing & the basic difference between the “real” scenario (store) and with an online store is that the products need not pass through your hands at all. It ships directly from the wholesaler to the buyer. However, it is important to note that this is not always the case & that sometimes, it may have to pass through your hands too. But normally, this is not the case.

Anyway, moving on, in order to decide as to which product to choose from the websites that I mentioned above, you have to make sure that they satisfy certain criteria. This is how I determine which products I am going to choose and sell.
1.      If you have not signed up for one of the websites that I mentioned above, then you will have to consider these factors as well.

i)      You have to be able to ship the product easily - This factor is really important since the product that you are planning to sell is going through your hands & not directly from the wholesalers or the websites that you have signed up for. Make sure that the shipping costs are not so high that it wrecks your profits. In short the smaller the product, the better.

ii)       Fragility – If you are in the glass market, then you don’t want unhappy customers who have received a broken product. You have to be careful about this as well.

2.      If you have signed up for one of the websites, then all the details about the product are clearly given in the information section of the website. But there are a couple of things that you may want to keep in mind.

3.      Don’t sell products that decline in value over time – this can be overcome by updating your online store frequently. But by my experience, many of my readers have had this problem because major search engines like Google value & trust older websites than newer & younger ones. So it may result in some of the older products that are obsolete being displayed in Google which you don’t want. So, either you form an online store that you update frequently & regularly, or you set one up market it & move on to another market. The latter is my preferred way of working as it leads to innovation & keeps thing fresh. Of course, your opinions may be different & you choose the path that you think is the best for you.

Dropshipping
This, as I mentioned earlier is the method by which products get shipped to the customer. If you have signed up for one of the three companies that I mentioned above, then you don’t have to do anything with the inventory. All you have to do is this.
a)   Make your customer like the product a lot.
b)   Make him place an order for the product.
c)       Get the wholesaler to ship the product to the customer.

Yep, it’s as simple as that. But you have to remember that as the owner of the customer, if you decide to ship your own products, you will be held responsible for any problems in the product. So, it’s always better to be signed up with wholesalers like Doba, worldwide brands or simplx.

The best part about all three of these websites is that you get a lot of information about the product, not only about its various features, but also about how many other people are selling the same product and how well it is getting sold for every visitor that is exposed to it.

You also get information about how popular the product is on the internet. You will get the number of results in the search engines like Google for keywords related to the product that you are planning to promote.

Trust me, if you try to do the same thing manually, it would take a lot of time. Why should you waste time when data has already been collected for you & presented to you? This concludes the post on how to find products that you can sell on your online store. A question that most internet marketers ask themselves is as to what to sell online. Remember that the happier your customers are. The happier your customers are, the more the popularity of your web store. The more the popularity of your ecommerce store, the more the traffic and the more the traffic, the more money you make. It’s a simple formula for making money, isn’t it?

Be sure to let me know what you think. Good luck.